Director Marketing for Business Unit Tools & Ladders
About the Position
The Director Marketing for Business Unit Tools & Ladders is a key player in our continued growth journey, building the brand strategy for our premium brands Hultafors and Wibe Ladders. You are up to date with the latest technologies and the future of marketing. You conduct market and brand analysis to understand our end users’ behavior and define key insights that guide the development of the marketing strategies considering driving brand awareness and positioning. In order to successfully translate the brand strategy, you will collaborate with the Commercial & Assortment team, Product Development, the Group Marketing team including the creative team, and the Group function E-Commerce & Commercial Digitalization.